A roofing company is a business that specializes in installing and maintaining roofs. It may also sell and install a variety of roofing products, such as shingles, underlayment, flashings, and venting systems. Its employees are trained to inspect roofs and recommend repairs or replacements. Roofers may work independently or for a general contractor.

The first step to starting a roofing company is coming up with a business plan. This is a written document that details the company’s goals, management structure, and other important information. Once the business plan is nailed down, the next step is to choose a name and register the business. It’s a good idea to check for name availability using online business filing tools. A business owner can choose between a sole proprietorship, partnership, or LLC. An LLC is the best option for a roofing business, as it creates an independent legal entity that separates assets and liabilities from the owner.

Getting the word out is essential for any new business. This can be done through a variety of methods, including local advertising. Billboards, pamphlets, park benches, and newspaper ads are all valid options. It’s also a good idea to set up and claim a Google Business Profile, as well as use social media and branded email blasts. Door-to-door salesmanship is a tried and true method of attracting new customers, as well.

An individual who wants to start a roofing company needs to get a contractor’s license. He or she must pass a background check and meet state requirements, which vary by state. It’s recommended to consult with a licensed attorney or accountant before beginning the licensing process.

A business owner must also hire and train a staff to handle office tasks, such as answering phones, organizing inventory, and data entry. Keeping records and files organized is important, as is preparing sales presentations. It’s a good idea to use “before and after” pictures of roofing jobs to show potential clients what the company can do.

Hiring experienced roofing contractors is an effective way to grow a roofing company. It’s important to find reliable workers who are insured and bonded. A roofing contractor can find staff by checking with friends in the industry, contacting local construction companies, and visiting job sites to see who’s available. Recruiting one-time contractors or freelancers can be a less expensive and safer alternative to hiring full-time employees.

Choosing the right roofing materials is another vital component of running a successful roofing business. The best brands are able to withstand harsh weather conditions, and they will stand up for decades. They’re also likely to come with a warranty that provides additional peace of mind for the customer.

A roofing company can make money by providing a quality product at a competitive price, and by offering warranties that protect the investment. Customers should read warranties carefully to understand the terms and conditions. For example, some warranties only cover labor and not the cost of the materials, while others cover the entire project.